FROZEN FOODS SUPPLIER FIRST TO GO GM-FREE Sept. 19 /99
Electronic Telegraph, Lauren Mills

Brake Bros., Britain's biggest distributor of frozen foods, has,
according to this story, eradicated genetically modified ingredients
from all its products, making it the first wholesale catering supplier
to be totally GM-free.

From today, the group promises that all 2,000 food items it supplies to
retaurants, hotels, schools and hospitals will be free of GM
ingredients. The blanket GM ban covers products carrying manufacturers'
brand names as well as Brake's own-label ranges across Brake Bros
Foodservice, Larderfresh and Country Choice...

Ian Player, Brake Bros' chief executive, was cited as saying he hopes
the move will help boost the group's sales, adding, "It is what our
customers want and we are here to satisfy them. People are concerned
about the issue wherever they eat. I think it will give us an advantage
over our rivals, especially on the health and education side."