KELLOGG'S CONTINUES TO FEED GMOS TO AMERICA'S KIDS
Greenpeace Feature

http://www.greenpeaceusa.org/features/kelloggs.htm

Rice Krispies characters, Snap, Crackle and Pop, join FrankenTony in the
GMO food debate Kellogg's, one of the largest cereal makers in the country, publicly
acknowledges that its products in the U.S. may contain genetically modified
(GMO) corn. In Europe, however, Kellogg's has pledged to its customers not
to use genetically modified ingredients.

"A breakfast of Kellogg's cereals is a breakfast of untested GMOs," says
Greenpeace genetic engineering specialist, Charles Margulis. "Kids shouldn't
be duped by Tony the Tiger into starting each day with a science experiment
in their cereal bowls."

On March 23, Greenpeace activists and FrankenTony paid a visit to Kellogg's
Cereal City in Battle Creek, Michigan and unfurled a banner which read,
"Kellogg's: Stop Feeding FrankenFood to America's Kids."

That same week, Greenpeace joined over 50 other organizations in a petition
to the Food and Drug Administration calling for the removal of genetically
engineered foods from the market because the FDA failed to require safety
testing or labeling of the food.

Kellogg's continues to maintain the double standard between its US and
European policies on genetically modified foods. In response to a consumer's
inquiry Kellogg's implies that its products may contain gmo crops.
While at the same time consumers in the UK are assured of Kellogg's
commitment to using only non-GM crops. Read Kellogg's responses in their
entirety.

Meanwhile, FrankenTony, the Greenpeace icon for genetically engineered food,
got some additional help from Rice Krispies characters Snap, Crackle and Pop
(see artwork above). Stay tuned for more Kellogg's characters getting into
the GMO debate over the next few weeks!